SRL Media Facts .2012
  



Readership | Listenership | Viewership

The Number and Proportion of Target Group Members who read a particular Newspaper nowadays.

The Number and Proportion of Target Group Members who listen to a particular Radio Station nowadays.

The Number and Proportion of Target Group Members who watch a particular TV Channel nowadays.

Share of Audience [TV/Radio]

The total audience for a particular TV Channel for a specific time period is the cumulative sum of the audience for each sub-period (usually a 15 minute segment). The total audience expressed as a proportion of the grand total for all TV Channels would constitute the Audience Share of a particular channel for that time period.

The total audience for a particular Radio Station for a specific time period is the cumulative sum of the audience for each sub-period (usually a 15 minute segment). The total audience expressed as a proportion of the grand total for all Radio Stations would constitute the Audience Share of a particular station for that time period.

Chanel Reach [TV/Radio]

A general overview of the media totally categorized according to Press, Radio and Television Chanels.

TV Chanel Reach by the overall amount of people who do watch television. All the chanels are taken to the comparison.

Radio Chanel Reach by the overall amount of people who do listen radio. All the chanels are taken to the comparison.

Media Evaluation [TV/Radio/Newspaper]

This will yield the estimated Reach, Frequency and GRP of any proposed Press, Radio and TV Schedule.

A demographic profile of the Target Group Members who are exposed to a specific Newspaper, TV or Radio program nowadays.

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